Qataris wave their national flag as they celebrate in Doha December 3, 2010. FIFA gave its ultimate recognition to emerging markets on Thursday by awarding the 2018 and 2022 editions of the prestigious and lucrative World Cup soccer finals to Russia and Qatar, both new hosts.
Credit: Reuters/StringerBy Regan E. DohertyDOHA | Wed Dec 15, 2010 11:55am EST
DOHA (Reuters) - The questions began almost as soon as Qatar won the right to host football's 2022 World Cup. How will a tiny, gas-rich Gulf Arab state cope with an influx of hundreds of thousands of football fans? How will the fans cope with the searing summer heat? What about drinking in a conservative Muslim society?
For most Qataris, the world's most watched sporting event represents a chance to offer a new image of their homeland and the wider Middle East.
"This is not just for Qatar, but for the whole region," Sheikha Mozah bint Nasser Al Missned, wife of the country's ruler, told Reuters in an interview.
"This is an opportunity to eradicate misconceptions, not just about Qatar, but about the wider Islamic and Arab world. We are a very welcoming country, a young nation. And we are not just dreamers, we are achievers."
ALCOHOL NO ISSUE?
But the questions are likely to continue right up to the World Cup itself.
Take alcohol, which many fans see as part of the football experience.
Although not "dry" like neighboring countries such as Saudi Arabia and Kuwait, alcohol is served only at elite hotels in Qatar, and public drunkenness is prohibited. Will the rules be relaxed in twelve years time?
Bid organizers have promised that some concessions will be made.
"The bid committee has done its homework. We recognized that there would have to be some allowances in (alcohol) availability. It's not especially looking forward to hordes of drunken football fans behaving in an antisocial way, but no country welcomes that," said Mike Lee, a consultant who advised Qatar on the bid and helped London win the 2012 Olympics and Rio those in 2016.
"Qatar is an environment where Westerners are welcome, and already has a large expat population. Not only is alcohol readily available at hotels, but for the period of the World Cup it would be offered in other areas as well."
Expats currently comprise about 80 percent of Qatar's population of 1.7 million.
Consumption of alcohol is likely to be largely ignored by the country's predominantly young population, as it is swept away with the euphoria of hosting the competition, many believe.
"Around 50 to 60 percent of the population are aged in their 20s or below, so they are more tolerant and I think they will embrace the event as a whole," said Sultan al-Qassemi, an Emirati social commentator based in the United Arab Emirates.
The number of outlets serving alcohol in Qatar is likely to increase over the next 12 years, Qassemi said, while a planned $3 billion 40-kilometer causeway to Bahrain, where alcohol is more freely available, may also make it easier to bring drink into the country.
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