KANSAS CITY, Mo., October 1, 2010 – One of the most anticipated games of the college football season locally is between in-state rivals: the University of Kansas and Kansas State University. On October 14th, Memorial Stadium in Lawrence, Kansas, will be packed with fans from both sides cheering on their teams. The stadium parking lot and student front yards won’t be the only places for fans to ramp up their spirits before the game; Boulevard Brewing Co., along with The Oread hotel and FOX Sports Midwest, will host a pregame party on the hotel’s 9th floor terrace for spectators to sport their college colors, enjoy a cold Boulevard beer and bask in the hype leading up to kick-off.
“We are excited to be a part of this Kansas tradition,” says John McDonald, founder and president of Boulevard Brewing Co. “Both Lawrence and Manhattan have shown great Boulevard pride over the years and for us to be able to help provide a celebration for students, alumni and other fans to show their university pride, is an honor for the brewery.”
FOX Sports Midwest (FSN) will start the night’s broadcast with the pregame show, Boulevard Rivarlies Live, at 6 p.m. FSN will highlight cutaway footage from The Oread festivities during the show, providing fans a chance to show viewers watching at home on either FOX Sports Midwest or FOX Sports Kansas City, their team pride.
“This year’s game is the 100th consecutive meeting between the schools, making it the nation’s fourth-longest uninterrupted series,” said Nancy Longhurst, general manager of The Oread. “We can’t think of a better way to celebrate than showing viewers at home folks celebrating on the top of our hotel,”
In addition to this game, Boulevard Rivalries Live will air on FOX Sports Midwest immediately prior to the Kansas vs. Missouri game on November 17th. The shows prepare fans for the games, breaking down the match-ups and delivering the latest news from the site of the game, along with buzz from throughout the Big 12.
About Boulevard Brewing Company
Boulevard Brewing Company has grown to be the largest specialty brewer in the Midwest, dedicated to the craft of producing fresh, flavorful beers using traditional ingredients and the best of both old and new brewing techniques. Boulevard’s portfolio of year-round and seasonal beers are available in nine Midwestern states, with selected offerings distributed in an additional 10 states.
About The Oread Hotel
The Oread, Lawrence’s newest premiere hotel, is the most unique and complete center for lodging, hospitality, business and social leisure activities in the region, perched atop Mount Oread, at the north gate of The University of Kansas. The Oread is currently taking reservations for rooms, conferences, meetings, parties and weddings at (785) 843-1200 or www.theoread.com.
About FOX Sports
FOX Sports Midwest, a regional sports television network, is the leading provider of local sports in Missouri, Kansas, Nebraska, Illinois, Indiana and Iowa, reaching more than 5.9 million television homes. FOX Sports Midwest telecasts more than 2000 hours of live local programming each year, including St. Louis Cardinals, Kansas City Royals, and Cincinnati Reds baseball, St. Louis Blues hockey, Indiana Pacers and Indiana Fever basketball, plus Big 12, Missouri Valley Conference, Kansas State University, University of Missouri and University of Nebraska athletics, local high school sports and much more.
FSN is the nation’s leading provider of local sports. Through its 19 owned-and-operated regional networks, FSN serves as the TV home to more than half of all MLB, NHL and NBA teams. In 2006, FSN launched FOX Sports Indiana, a regional network that airs Pacers basketball and Reds baseball. FOX Sports Indiana reaches 1.2 million homes in Indiana (those 1.2 million homes are counted in the 5.9 million home for FOX Sports Midwest). In 2008, FSN launched FOX Sports Kansas City, a regional network that airs Royals baseball and Kansas State basketball and reaches more than 1.6 million homes in western Missouri and Kansas.